Images of Subway’s new menu items available here: https://www.flickr.com/gp/taylorherringpr/K9072B
29 December, London: Subway has today unveiled the new additions to its plant-based menu for 2021 – the vegan T.L.C. (Tastes Like Chicken) Sub and Vegan Double Choc Cookie.
The plant-based T.L.C. Sub is packed with all the delicious flavour of the original, made with a bespoke recipe designed to mimic Subway’s roast chicken breast strips, and available with slices of Violife™ vegan cheese. The T.L.C. is fully customisable and is available as a 6-inch or Footlong Sub, a salad or a wrap for even more choice.
The T.L.C. Sub is made from soy-based protein for the plant-lovers and flexitarians to enjoy and is the result of over 10 years of development – but tastes so much like the real thing that even meat-lovers should give it a try.
For the Subway cookie lovers out there, Subway will be expanding its existing cookie range to include a vegan offering for the first time. The delicious Vegan Double Choc Cookie will newly join the hallowed cookie menu, designed to replicate the flavour of Subway’s original Double Chocolate Cookie, and can be ordered as a single cookie, as part of a pack of 3 or the 12 cookie sharing box.
Vegans and non-vegans alike will now have an even wider choice at Subway. The two new tasty vegan items will be added to Subway’s plant-based menu alongside the popular Meatless Meatball Marinara - which launched in January this year and won PETAs 2020 award for Best Vegan Sandwich - the Plant-Based Patty, Vegan Toasted Bite and crispy Hash Browns.
Angelina Gosal, Head of Marketing UK & Ireland at Subway said: ‘Our new plant-based T.L.C. Sub will delight both our vegan and non-vegan fans - we’ve created a product that tastes so much like our flavour-full chicken breast strips, guests will be surprised it’s not the real thing. With our new additions, we now have one of the biggest and tastiest plant-based menus on the high street, to offer you even more choice.’
Customers can order in-store, use Mobile Order collection via the Subway app or order via delivery services including Just Eat, Uber Eats and Deliveroo.
To find your nearest open Subway® store, visit www.subway.com/en-GB
Subway® is a Registered Trademark of Subway IP LLC. ©2020 Subway IP LLC.
For more information about this press release please contact:
subway@taylorherring.com / 0208 206 5151
For information on the Subway® brand please visit: www.subway.co.uk
Facebook: www.facebook.com/SUBWAYUK
Twitter: @SUBWAYUK
Instagram: @subway_ukIreland
About the Subway® brand:
The Subway® brand is the world’s largest submarine sandwich franchise, with more than 42,500 locations in more than 113 countries.
Headquartered in Milford, Connecticut, the Subway® brand was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. That partnership marked the beginning of a remarkable journey, which has made it possible for thousands of individuals to build and succeed in their own business.
In 2017 the Subway® brand embarked on a sugar reduction programme and together with our beverages partner PepsiCo/Britvic, we have taken out 4 billion calories from our GB customer’s annual consumption, per store, this means almost 2 million calories annually have been removed. This represents an overall 30% calorie consumption reduction from drinks sold in Subway® stores. In the Republic of Ireland and Northern Ireland, nearly 300 million calories have been removed from our Irish customers’ consumption from Subway® stores (ROI & NI). Per store, this means almost 1 million calories annually have been removed. This represents an overall 15% calorie consumption reduction from drinks sold in Subway® stores (due to different product mix). We are constantly looking at ways that can reformulate our menu to offer customer a choice of foods that are the best they nutritionally can be at an affordable price.