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Subway®’s ‘Helping Hand’™ smart-tech set to revolutionise lunchtime

⦁Subway® unveils gadget to hold Footlong Sub fillings in place

⦁‘Helping Hand’ä device allows customers to eat giant Subs with one hand while scrolling phone with the other

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Thursday 1st April 2021, LONDON: Today, Subway announces the launch of their new ‘Helping Hand’TM gadget – allowing users to scroll, swipe and like online without spilling the contents of their Footlong Sub.

Subway’s best-selling sandwich format, the Footlong, comes packed with a choice of delicious fillings and toppings. However, the giant sandwich occupies both hands – leaving customers unable to catch up on social media or messages during their lunch hour.

The new smart-tech gadget, which provides a ‘third hand’ solution, is attached via an ergonomic wrist-strap. The device firmly clamps a Footlong Sub, holding its contents in place so customers can switch between smartphone apps without having to put down their lunch.

Multi-taskers can now enjoy their favourite Footlong Sub without risk of a Southwest Sauce spillage or a tomato tumble, with the gadget being trialled nationwide from 1st April for customers who pick-up their Footlong Subs orders in-store.

A Subway spokesperson said “Our smart-tech is going revolutionise lunchtime. It's a gamechanger for customers who don’t want to lose out in their midday break. For anyone that finds the idea a bit weird, we’re still happy to just cut their Subs in half.”

Subway’s fan favourite Footlongs include the Meatball Marinara, Italian B.M.T.®, Mega Meat®, Chicken Tikka, Tuna, Steak & Cheese, Chicken & Bacon, Chicken Teriyaki – as well as the Meatless Meatball Marinara and T.L.C. (Tastes Like Chicken) on their plant-based menu.

To find your nearest open Subway® store, visit www.subway.com/en-GB 

-ENDS-

For more information about this press release please contact:   

subway@taylorherring.com / 0208 206 5151  

For information on the Subway® brand please visit: www.subway.co.uk   

Facebook: www.facebook.com/SUBWAYUK   

Twitter: @SUBWAYUK  

Instagram: @subway_ukIreland  

About the Subway® brand:  

The Subway® brand is the world’s largest submarine sandwich franchise, with more than 42,500 locations in more than 113 countries.  

Headquartered in Milford, Connecticut, the Subway® brand was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. That partnership marked the beginning of a remarkable journey, which has made it possible for thousands of individuals to build and succeed in their own business.  

In 2017 the Subway® brand embarked on a sugar reduction programme and together with our beverages partner PepsiCo/Britvic, we have taken out 4 billion calories from our GB customer’s annual consumption, per store, this means almost 2 million calories annually have been removed. This represents an overall 30% calorie consumption reduction from drinks sold in Subway® stores. In the Republic of Ireland and Northern Ireland, nearly 300 million calories have been removed from our Irish customers’ consumption from Subway® stores (ROI & NI). Per store, this means almost 1 million calories annually have been removed. This represents an overall 15% calorie consumption reduction from drinks sold in Subway® stores (due to different product mix). We are constantly looking at ways that can reformulate our menu to offer customer a choice of foods that are the best they nutritionally can be at an affordable price.